> Sega is merging with Sammy (yes, that Sammy) and Sammy will be in charge of the
> combined company. So Sega as we knew it is pretty much dead now.
>
> Here's the story.
>
Maybe...although the writing was on the wall if you look back the past 6 months, hindsight is a wonderful thing :) (/me points to atomiswave and the almost superhuman similarity to the Naomi)

From what I've heard although the head of Sammy is to take the helm, Sega are still holding a 54% share of the new company. The current rumor is that either they will keep the name Sega, or more likely a new name entirely will be thought up, as there are strong rumors of a holding company being set up by Sega and Sammy.

Also there is a very strong chance that the arcade division will retain the name Sega and may even be floated off independantly.

Six...

System16 - The Arcade Museum